Clik here to view.
Informatica is a Leader in the Gartner 2015 Magic Quadrant for Data Archiving...
2015 Gartner Magic Quadrant for Data Archiving and Application Retirement The results are in for the 2015 Gartner Magic Quadrant for Structured Data Archiving and Application Retirement. And… (drum...
View ArticleClik here to view.
The Need for Full Life-cycle Data Management
Over the last 35-40 years we have been struggling with many aspects of enterprise data management. It seems to me that in large part this is due to neither the software industries nor customers having...
View ArticleClik here to view.
The Easy Way to Marketing Technology Magic – and Better Data Quality
Make Magic with Marketing Technology and Data Quality It sounds like the turning point in a dramatic movie or book: With no time, money, or resources, you’re being asked to be the hero. If you’re a...
View ArticleClik here to view.
How Bad Data Impacts Critical Stakeholders
How Bad Data Impacts Critical Stakeholders Much has been written about the monetary impacts of poor data quality. A familiar and easy to understand illustration of this is the cost of bad postal...
View ArticleClik here to view.
Beware of Data Anarchists, because Nobody ETLs Like its 1999 in a Data Democracy
Data Democracy A growing group of self-proclaimed data anarchists are making headlines by claiming “Let IT tremble at a data revolution. Analysts have nothing to lose but their chains!” With efficient...
View ArticleClik here to view.
Differences Between Encryption and Masking- opjuqzsdof bube VS da …ma…..
Did you spell out the heading of this post correctly? I bet you did not. I am talking about “opjuqzsdof bube vs da** ma*****”. Let’s move ahead and we will revisit it again. The main agenda of this...
View ArticleClik here to view.
Illusion Series – Episode I: Everything will be OK
A consultant, a data architect and a call center manager walk into a bar in some Asian metropolis (figuratively speaking). The data architect says, “Can you help me figure out how to convince the...
View ArticleClik here to view.
Illusion Series – Episode II: The Return of Business as Usual
So as I sit here contemplating life, I realize that change is not only hard but damn’ hard. Not so much for me (of course;-) but for everybody else who does not run into and advise a new company every...
View ArticleClik here to view.
Clean Your Dirty CRM Data
Join our webinar, to know how you can quickly and easily clean your bad Salesforce CRM contact data We all know this story. Salesperson X logs into Salesforce. Notices a new lead assigned to her. Picks...
View ArticleClik here to view.
Who’s on Your Data Team?
Who’s on Your Data Team? In many organizations, there’s no such thing as a dedicated “data team” – these roles tend to be part of the IT departments, or, as is often these days, the marketing or...
View ArticleClik here to view.
Illusion Series – Episode VI: I Tell (Horror) Stories With Data, Do You?
I recently ran into this HBR article about why and how to tell compelling stories with data. HBR also had some interesting insights on storytelling and the use and shortcomings of analytics as well...
View ArticleClik here to view.
Do Your 2016 Marketing Resolutions Include Achieving High Quality Data?
2016 Marketing ResolutionsGreat data. How many of us can claim that we have great data in our work and personal lives? I’m sure every one of us can say we have access to tons of data, but if you need...
View ArticleClik here to view.
At Fannie Mae, Data Quality Enhances Self-Service
The post below was contributed by Sundar Majumdar and Prabhakar Talla from Fannie Mae With hundreds of analysts and business users relying on data to make decisions every day, Fannie Mae understands...
View ArticleClik here to view.
The ‘Coupon Cleanse’ That’ll Nourish Your Bottom Line
Do your customers love your coupons (too much)? For deal-seeking customers, coupons can mean the difference between purchasing online and shopping at physical stores. I, for one, can’t resist coupons...
View ArticleClik here to view.
Do You Have a Love/Hate Relationship With Your Data?
Another Valentine’s Day is behind us. For many of us, that means a huge sigh of relief – because you either love the holiday and celebrate it with gusto OR you hate it and try everything to ignore the...
View ArticleClik here to view.
Quickly Become Data Driven and Increase Efficiency
Quickly Become Data Driven and Increase Efficiency “We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour...
View ArticleClik here to view.
Data Prep 1, 2, 3: How to Validate Email Addresses for Customer Loyalty Programs
Inspire Brand Love: Never Miss Your Customers’ Birthdays Offering free birthday perks is a simple, effective way to ignite your customer loyalty programs. One of the easiest and friendliest ways to...
View ArticleClik here to view.
When Tragedy Strikes, and then Strikes Again. A Tale of Bad Data.
When Tragedy Strikes, and then Strikes Again. A Tale of Bad Data. Imagine the relief you must feel when you step forth from the rubble, look around, and realize that in spite of your entire town being...
View ArticleClik here to view.
Data Prep 1, 2, 3: Alleviating HR Data Growing Pains
Mergers bring the unknown, including unforeseen data challenges. Picture this. Yesterday you had 100,000 employees. Today you have 175,000 employees. The merger is official. Now comes the fun part. If...
View ArticleClik here to view.
3 Must Haves to Master Data-Driven Marketing Excellence (Part 1)
This blog post was authored jointly by Jim Davis, CMO of Informatica and by Rishi Dave, CMO of Dun & Bradstreet. This is the first in a three part series on Data-Driven Marketing. The Best...
View Article